Artwork Specifications

Use this as your pre-submission checklist. Not everything will apply to all print projects, but this is a great guide that will help you catch things you might have missed during the design process.

File Export Checklist

Document Setup
  • Standard bleed of 0.125” is added (Certain projects may require additional bleed)
  • Document size is correct (matches quoted size or contact your sales representative about a size change)
  • Scale factor in filename (if applicable)

Images
  • Images are at least a minimum of 100-150 DPI at full size.
  • Embed links or upload all placed graphics as a packaged document

Cut paths, Die lines, or White Ink
  • Change any non-printing items (cut paths, crease, white ink...) to a SPOT swatch in an obvious color

Text/ Type
  • Grammar and spell check
  •  If you don’t need live fonts - Outline the text in your file or create a packaged document and link fonts

Colors/ Swatches
  • PANTONE colors are named properly Ex. “PANTONE 301 C” cannot be renamed “PMS 301 CMYK”
  • Delete any other unnecessary swatches in the file
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Exporting
  • Choose the High Quality preset or use Adcolor’s custom PDF preset for the Adobe Creative Suite
  • Do not add any printer’s marks (ie. crop marks)
  • Do NOT downsample images and make sure image quality is set to the highest possible option

Support Files

Additional Resources

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