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(859) 253-1046
 

Adcolor’s marketing and creative department works with many retailers, wholesalers and manufacturers developing award-winning printing solutions to address the many obstacles you face everyday.

We provide creative solutions to:

 

Overcome negative price perceptions

 

Gain attention for products competing for consumers’ eyes

 

Promote Frequent Shopper and Affinity Programs

 

Boost store brand penetration

 

Develop overall image campaigns to establish brand identity

Adcolor’s Creative/Marketing team specializes in linking your marketing and merchandising efforts to the point where the important purchasing decisions are made...
IN THE STORE or in your marketplace.

We’ve been successfully helping our clients think “out of the box” for years.

The experienced Adcolor creative group of illustrators and graphic designers are ready to assist you in developing dynamic marketing solutions. If you are an agency or have your own creative team Adcolor is here to partner with you during the art submission process. To see samples of our work; please visit the various "solutions" sections on this site.

Adcolor Creative, Prepress & Art Department

We have assembled a group of very talented and highly creative graphics professionals to work with you, your staff and your agency to come up with the concept and design that works. When our creative services are requested, we will produce a choice of layout ideas of your proposed graphics and give you an idea of what they will look like when they are finished. After you choose the best look and feel for your project, the design and production teams will follow your project through to completion.

Having the experience and equipment in-house to work on the tremendously large files which are sometimes necessary in the realm of the large format forum, makes us the logical choice to handle your large format digital printing needs. Included in our service in-house offerings are:

concept
design
scanning
large format digital printing
full service screen printing on flat stocks as well as fabrics and garments
digital fabric
lamination
computer cut vinyl
diecutting
bindery services
full sewing department for banner finishing and custom printed fabric items
vehicle graphic installation bay
in-house vehicle graphic installers
and many more

We charge $75 per hour for most design services, with each hour being billed in 15 minute increments. We do not charge for RIP or printing time.

Our software knowledge is extensive. We design our projects with Adobe Illustrator, Adobe Indesign, Adobe Photoshop, and Quark Xpress. We also support a variety of other industry standard graphic and illustration software packages such as Adobe InDesign & PageMaker, Macromedia Freehand, CorelDraw, etc. for supplied file support. Not only do we support the latest software for design and illustration but we have an ongoing training program to insure that all of the graphic design staff at Adcolor knows how to use all of these software tools to make your project a success. Our design workstations are Macintosh-based with the latest software package releases. Cross platform support is no problem at Adcolor. Our success in processing pc based files is very high. It is important to note the pc software for illustration and design has a very wide gamut from professional Adobe software to very inexpensive paint applications. Adcolor will lend our experience and skill to make your job a success.

Here are some considerations to be aware of when preparing and sending digital art files to Adcolor.

Be sure to include fonts – You have spent a lot of time in design and selection of fonts that compliment your design. Be sure to include copies of the font files so that your design prints as you had planned. Both screen and printer fonts are necessary to make a smooth transition out of our art department.

Non-supported and outdated Graphics Programs -- Please refer to our “Art Guidelines” document which outlines programs supported. Also, very old versions of programs can produce unexpected results in some cases.

Missing support Files – It is also important that all support files such as tiff and eps files are included when you send your file set. Don’t forget the fonts!

File construction & nesting – Creating graphics in one application and importing them into another program is called “nesting”. In some cases, this process is necessary to achieve certain effects. In many cases, though, this process can cause problems if not done properly. We recommend the use of page layout programs like Quark XPress and Adobe InDesign for nesting graphics inside of a layout.

Resolution of Raster Images – Be sure that the resolution of your graphics is adequate to achieve the size you are looking for in your printed piece. If in doubt, scan your image at the highest optical resolution possible and we can take care of properly sizing the image in Adcolor’s art department.

Supply a Color Print – Color prints are great for a few reasons. It gives both parties a visual confirmation that the correct file was sent. It also gives us visual reference for placement, fonts, colors and is a good final proofing step before you commit to printing and the costs associated with going to press with your project.

Critical Colors Noted? – Be sure that you indicate specific spot and pantone colors so we know how to handle these unique colors through the printing and proofing process.

Finishing – be sure to let us know how the project needs to be finished and we will make sure that your artwork is compatible with your finishing.

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